Case Study | LBKI Karate
Helping a Growing Karate Club Get Found, Get Clicks, and Fill Classes
The Client
LBKI Karate is the Australian arm of Lion Budokan Karate International, offering traditional karate training for kids and adults across Melbourne. As they expanded into a new market, LBKI needed a complete digital foundation to grow awareness, attract local students, and establish trust with families—all while staying true to their values of discipline, structure, and community.
The Brief
With a strong reputation in New Zealand, LBKI was ready to grow in Australia, but had no online visibility. GlobalInfo was brought in to:
- Design a modern, easy-to-manage website
- Improve visibility through local SEO
- Generate leads via Google Ads and Facebook/Instagram campaigns
- Create a digital presence that matches their offline reputation
The Challenges
- No existing web presence in Australia
- Low local awareness in a highly competitive fitness/kids activity space
- Need to attract students of all ages in mixed-location classes
- Limited time and resources for internal marketing management
Our Approach
1. Website Design & Structure
We built a clean, mobile-first website focused on clear information, trust signals, and conversion.
- Highlighted class locations, term-based structure, and belt grading system
- Included trial sign-up forms, student testimonials, and FAQs
- Optimised for both desktop and mobile to ensure accessibility for busy parents
2. Local SEO
We implemented foundational SEO to help LBKI show up in search results when families look for:
- “Karate classes near me”
- “karate in Hoppers Crossing / Truganina”
- “martial arts for kids”
- We also created location-optimised content and ensured Google fully indexed the website.
3. Google Ads
We launched highly targeted Google Search campaigns to capture people actively searching for karate classes.
- Ad copy focused on trial classes, beginner-friendly programs, and local credibility
- Campaigns optimised for specific keywords like karate for kids, karate near me, and karate Hoppers Crossing
4. Social Media Advertising
We ran Meta (Facebook & Instagram) ads that targeted local families with engaging visuals and short, benefit-driven copy.
- Promoted trial offers, new term enrolments, and grading events
- A/B tested different creative formats, including carousels and reels
- Used geo-targeting to focus on Hoppers Crossing, Truganina, and surrounding suburbs
The Results (First 90 Days)
| Metric | Performance |
|---|---|
| Website Launch | Completed in under 3 weeks |
| SEO Visibility | Ranked on page 1 for key local terms within 60 days |
| Google Ads | 5.1x ROAS with consistent weekly enquiries |
| Social Ads | 3.4x return with strong interest in trial classes |
| Lead Growth | 60–70 new leads per term via combined channels |