You’ve spent months perfecting your product. You open your doors—and…crickets.
Small businesses contribute over 40% of all jobs in Australia, yet 60% don’t survive past three years of operation. Inadequate or ineffective marketing is often to blame, and that’s why we’re here—to help your business stand out and reach its full potential.
Our Proven Digital Marketing Strategies for Small Businesses
Here’s how GlobalInfo ensures your marketing speaks directly to the people who need you most—with the right message, place, and time.
1. Improve Your Visibility with Search Engine Optimisation
In today’s hyper-connected world, visibility is everything.
And for small businesses, that often starts—and scales—with SEO.
SEO, or Search Engine Optimisation, is a set of practices that help your website rank higher on search engines, leading to more organic traffic. As only a fraction of users (>1) venture beyond the first page of search results, we aim to ensure you get seen in a sea of endless options using a holistic strategy. Here’s how we achieve that:
- Optimising your Google Business Profile (GBP)
- Conducting multilingual keyword research to tap into global markets
- Enhancing on-page SEO, such as title tags, meta descriptions, and headings
- Implementing a strong link-building strategy to improve perceived authority
We also optimise your website’s infrastructure to improve overall user experience.
2. Pay-Per-Click Advertising
We know every dollar matters when you’re running a small business.
That’s why we make it work hard for you, down to the last penny, with Google Ads.
Through this platform, we help you tap into a virtually unlimited audience with innovative targeting features, real-time tracking, and copy designed to drive conversions. It gives you immediate visibility, and since you’re only charged when someone clicks on your ad, you can cast your net far and wide without blowing your marketing budget.
Here’s a look at how we fuel your growth so you don’t just survive—you thrive:
- Reach areas where you’re most likely to find customers with geotargeting.
- Engage visitors who have previously shown interest in your products or services with retargeting across the Google network.
- Showcase your products to ready-to-buy shoppers with eye-catching listings that drive profitable sales through expert Google Shopping management.
3. Boost In-Store Traffic with Local SEO
Nearly half of all Google searches are local—meaning people are actively searching for information on products and services in their immediate geographical area.
By optimising for long-tail keywords like “organic coffee shops near me” and ensuring consistency in Name, Address, and Phone number (NAP), we boost your chances of being featured in Google’s Local Pack. Also known as Local 3-Pack, it ensures you’re prominently placed at the top of search results, above the 10 regular blue search links.
Benefits? Phenomenal.
Local SEO puts your business front and centre where it matters most: in your neighbourhood. It also allows you to leverage your reviews to indicate trustworthiness and increase customer confidence, boosting foot traffic to your storefront.
4. Keep Your Leads Engaged with Content Marketing
Content remains “king”, even in the age of generative AI.
But it comes with its own set of challenges.
We help you overcome them with a well-thought-out strategy that clearly outlines your value proposition and pushes your product—without making it appear too salesy.
From blog posts that inform and educate to attention-grabbing visual content like videos, social media posts, and infographics and email campaigns that keep your brand on top of mind, our digital marketing agency for small business strives to keep your audience engaged and drive organic traffic at scale.
5. Increase Brand Awareness with Social Media Marketing
We help you meet people where they are with optimised profiles on platforms like Facebook, LinkedIn, Instagram, and YouTube. Our experts curate relatable, attention-grabbing content and designs that showcase your offerings in the best light to attract your target audience and build a community around your brand.
But we don’t just rely on social media to help you build relationships!
Our experts use analytics and engagement metrics to create incredibly granular targeted campaigns to help you reach the right people—while reducing ad spend!
6. Build Credibility and Trust with Web Design Services
Your website is the first interaction prospects have with your brand. As a top digital marketing agency for small businesses, we ensure that the first impression blows their mind with a sleek structure, responsive design, and seamless user experience.
And the best part? We make sure you always have room to grow and adapt.
Our web design solutions—including those for e-commerce—are built on WordPress, a flexible, user-friendly, content management system (CMS). So, if you want to make any revisions and updates to ensure your site serves your goals, you absolutely can.
Yep, no technical expertise is needed!
7. Free Up Valuable Time with Marketing Automation
Marketing is a demanding field, which can take attention away from what matters most: developing a product that addresses your target group’s pain points.
We solve this problem with automation.
Our experts craft tailored solutions to automate routine, time-consuming tasks like targeted email campaigns, social media scheduling, and lead nurturing. You can respond immediately to enquiries on your website or move them to the end of the sales funnel—without lifting a finger, so leads are less likely to fall through the cracks.
What Sets Us Apart From Others in the Business
Extensive Experience
We bring nearly two decades of experience in digital marketing. Our deep understanding of how customer preferences evolve allows our clients to benefit from strategies refined by years of navigating algorithm changes and fleeting trends.
An In-House Team of Star Players
We have a team of specialists who bring deep expertise in SEO, social media marketing, content creation, PPC, and web development. They work in synergy to develop highly targeted and result-oriented strategies that resonate with your target audience, enhance customer engagement, and elevate your brand’s online presence.
Packages That Don’t Break the Bank
GlobalInfo offers cost-efficient digital marketing, automation, and web solutions tailored to your needs and goals. They’re designed to grow with your business, empowering you to compete with name brands—at a fraction of the cost.
Transparent Reporting—No Guesswork
Transparency is the cornerstone of everything we do.
We continuously monitor your campaign’s performance to identify areas of improvement and enable informed, data-driven optimisations for future campaigns.
Track Record of Success
While digital marketing looks different for every business—even within the same industry, we understand what truly moves the needle. From martial arts schools to car-wrecking companies, we’ve helped countless businesses in Australia and New Zealand carve out a niche in saturated markets. And we can do the same for you.
Ready to Take Your Business to New Heights
As a marketing agency built to serve small businesses, we’re familiar with problems surrounding resource constraints and brand differentiation in saturated markets.
We combine deep expertise, innovative strategies, and advanced analytics to handle everything from planning to execution. Our tried-and-true approach amplifies your brand visibility, helps you attract, engage, and retain customers, and explore new opportunities for growth—without burning a hole through your marketing budget.
Ready to grow? Schedule a free consultation today.
