You launch a Google Ads campaign, and the clicks pour in by the thousands, but sales?
They’re stuck at zero. All that traffic, yet your bottom line remains unchanged.
If that sounds familiar, you’re not alone.
85% of ads fail to reach the “attention threshold”—so while they attract the audience’s attention, it’s not enough to make a meaningful impact. For Melbourne businesses serious about scaling, partnering with a results-driven PPC agency might be the only way to break the feast or famine cycle in an incredibly competitive market.
We’ll give you insights into how we flip the script—but first:
Understand What is PPC—& Why It Should Be An Integral Part of Your Strategy
PPC stands for pay-per-click, a digital advertising model in which an advertiser (here, you) pays a publisher a small fee every time someone clicks on their ad.
Also known as cost-per-click (CPC), it can generate a conversion rate of 2.55%!
Sounds great, right? Here’s the catch:
PPC ads can be highly effective for microtargeting within the Melbourne market. Still, with countless local businesses vying for attention, you need more than just deep pockets to make your mark. You need a strategic partner like GlobalInfo who understands the local landscape and knows how to turn clicks into tangible results.
Importance of Keeping Things Local
Our PPC agency in Melbourne offers more than personalised, real-time support and ease of collaboration—we provide you with access to in—depth knowledge of the local market.
Think of it this way:
We know—
Where locals get their coffee fix.
How seasons influence their buying behaviour.
What cultural references or slang resonate with them?
Which neighbourhoods do your high-value customers live in?
Bottom line? We bring a level of insight no out-of-town agency can compete with. And because we’re familiar with what works and what doesn’t, we’re masters of creating ads that speak directly to the people with cash to spend, at the right time.
Inside Our Process: How GlobalInfo Helps You Win
Running a successful PPC campaign is a multi-step process that combines data-driven strategy with continuous monitoring and optimisation to deliver maximum impact.
Here’s how we set you up for success:
Advanced Bidding Strategies
There are several ways of managing your ad spend, such as:
- Manual bidding: for complete control over your bids
- Automatic bidding: Machine learning algorithms lend a helping hand, adjusting your bids based on user location, time of day, and device and browser type.
- Enhanced CPC (ECPC): a mix of manual and automatic bidding, it automatically adjusts your manual bids for clicks with the highest likelihood of a conversion.
As a performance-focused PPC agency in Melbourne, we align our bidding strategies with your business goals and leverage ad placements to attract high-intent visitors.
Detailed Keyword Research
Keywords are the terms or phrases users type into Google to find products, services, and solutions. By strategically bidding on a combination of high-converting, low-competition long-tail keywords and filtering out irrelevant traffic with negative keywords, we maximise your return on investment and avoid wasted budget.
Creatives that Convert
The average person sees between 4,000 and 10,000 ads per day—we make sure yours cuts through the noise. Our copywriters dive elve deeply into your brand’s identity to craft persuasive, tailor-made copy that addresses your audience’s specific needs and pain points, capturing their attention and increasing the likelihooddeep into your brand’s identity to craft persuasive, tailor-made copy that addresses your audience’s particular needs and pain points, capturing their attention and increasing the possibility of a conversion.
Maximising Your Advertising Budget
Tight budget? No worries—we know how to make every dollar work hard for you.
With nearly two decades of hands-on experience, we know how to drive traffic and generate leads that matter for every budget, big or small. We’ll precision-engineer campaigns tailored to your advertising goals, schedule ads to run during your business hours, and optimise landing pages to get you the most bang for your buck.
Continuous, Data-Driven Optimisation Protocol
PPC isn’t a set-it-and-forget-it strategy—it’s a continuous journey, and we’re with you every step of the way. Our experts regularly monitor the campaign’s performance to identify what resonates with your target audience, uncover areas for improvement, and make data-driven adjustments in real-time to optimise ad spend and drive ROI.
Transparent Reporting
With detailed insights into impressions, clicks, conversions, quality score, and return on ad spend (ROAS), GlobalInfo gives you complete visibility into how your budget is working for you. No guesswork—just clear, actionable data you can depend upon.
Services We Offer as PPC Agency Melbourne
Here’s a look at ways our PPC Agency in Melbourne helps you maximise ROI:
Google Ads Management
There’s a reason why 80–85% of PPC budgets go straight to Google Ads—it works.
But it’s far from a plug-and-play solution.
We use Google Analytics to unlock performance insights across the Display Network and craft campaigns tailored to your industry in Melbourne. By strategically extending your reach, we focus your ad spend where it yields the most profitable results.
LinkedIn Ads
Does your business target B2B audiences?
We’ll help you find sales-ready leads with buying power.
Our LinkedIn Ads specialists connect you with key decision-makers through precise targeting by job title, industry, seniority, and geography. And since we use Account-Based Marketing (ABM), you can be assured we’ll deliver personalised messages that address the specific needs and interests of each target account.
Meta Ads
With billions of active users across Facebook and Instagram, Meta Ads put your brand in front of one of the largest and most engaged audiences online.
But standing out in a sea of content is never easy—that’s why we leverage advanced targeting by demographics, interests, and behaviours to deliver visually compelling campaigns that turn cold traffic into paying customers and leave competitors behind.
YouTube Ads
Humans process visuals between 6x and 600x faster than text, and that’s why YouTube ads break through the clutter. From skippable ads to captivating TrueView campaigns, we use the video-streaming platform to help you pitch your products to a massive audience base, without making it look too salesy, to capture real attention.
Did We Mention We Also Specialise in Remarketing?
You browse an online ecommerce store for a new pair of running shoes, but leave without buying. Hours later, an ad for the same shoes pops up on your socials.
Sounds familiar?
That’s remarketing in action.
The vast majority of people who click on your ads leave without making a purchase, but that doesn’t mean the opportunity to convert is lost. With innovative remarketing strategies, we reinforce the value you offer and keep your business at the forefront of city-wide shoppers, regional clients, and international audiences, gently guiding them back to your website when they’re ready to take the next step.
The results speak for themselves—the click-through rate (CTR) of retargeted ads is 10 times higher than regular display ads, so you’re never leaving money on the table!
Ready to Maximise Your Investment?
If your current ad campaigns aren’t delivering the results you want, it’s time to partner with a results-driven PPC agency right here in Melbourne.
At GlobalInfo, we combine data, creativity, and deep market insight to help local businesses get more from every ad dollar. And the best thing?
Our campaigns are designed to grow with your business, so you’re never in survival mode!
Ready to unlock record-breaking ROI? Schedule your free consultation today.
