A Better Shopping Experience
A clearer eCommerce website with improved product presentation, straightforward navigation and a simpler path from browsing to purchasing.
How GlobalInfo combined website development, SEO and AI search optimisation to strengthen the online presence of an Australian wellness eCommerce brand.
WEBSITE · SEO · AI SEO
CONTENT OPTIMISATION
Selling wellness products online requires more than a good-looking website. Customers want clear product information, answers to their questions and confidence before making a purchase.
Grounding Mat Australia needed a website that made its products easier to explore, alongside an SEO strategy that helped customers find the brand online.
Search habits were also changing. More people were turning to tools such as ChatGPT to research products and compare options.
The goal was to improve the website and help Grounding Mat Australia reach customers through both Google and AI search.
We worked on the website, SEO and product content together to make it easier for customers to find Grounding Mat Australia, understand its products and buy online.
A clearer eCommerce website with improved product presentation, straightforward navigation and a simpler path from browsing to purchasing.
Improved website structure, metadata, internal linking and product-page optimisation to help search engines find and understand the website.
Content and website improvements focused on the questions customers ask when researching grounding products, supporting the brand's appearance in relevant AI search results.
Improved product descriptions and supporting content to answer common questions, explain product options and help customers make informed purchasing decisions.
Website improvements, SEO and AI search optimisation worked together to improve how customers find Grounding Mat Australia online.
The reported results showed a 65% increase in AI search visibility, with Grounding Mat Australia appearing more frequently in the AI searches being monitored.
The brand also recorded 24 mentions in AI-generated answers and 12 website citations, giving potential customers more opportunities to discover the business.
Visits attributed to AI search platforms increased by 48%, bringing more visitors to the website from these sources.
Alongside these results, website improvements and traditional SEO work helped customers explore products and find the information they needed before purchasing.
Together, the work improved the brand’s online presence across Google and AI search.
GlobalInfo helps businesses improve their websites, Google rankings and visibility in AI search, making it easier for customers to discover their products and services.