Case Study | WSA Sports
Discover how GlobalInfo propelled WSA Sport's business's sales through strategic Digital Marketing
Conversion Rate
+
55
%
Returning Customer Rate
+
70
%
Return on Ad Spend (ROAS)
3.4
x
Decrease in bounce rate
72
%
The Client
WSA Sports is a martial arts equipment store that provides high-quality uniforms, protective gear, gloves, and training essentials for karate, judo, taekwondo, and more. As a growing brand serving clubs, schools, and individual martial artists, it needed a digital experience that matched the quality of its gear.
The Brief
WSA Sports approached GlobalInfo to help improve their online presence, drive more traffic, and simplify the buying experience for customers. Our brief included:
- Refreshing their WooCommerce store design
- Optimising the product structure and descriptions
- Setting up SEO foundations
- Running Google Ads and social media campaigns
- Improving mobile performance and conversions
The Challenges
- A cluttered and outdated online store
- Low organic visibility in NZ search results
- High mobile bounce rates
Complex product categories and unclear descriptions - No structured ad strategy
Our Approach
1. Store Redesign
- We rebuilt the site with a clean, mobile-first theme
- Simplified navigation by product type and discipline
- Cleaner product pages with size charts, usage notes, and clear photos
- Introduced easy checkout flow
2. Search Engine Optimisation
- Keyword targeting for terms like “karate uniforms,” “martial arts gloves,” etc.
- SEO-friendly product and category pages
- Added alt text, schema, and internal linking
3. Paid Advertising
- Google Search & Shopping campaigns targeting martial arts keywords
- Facebook & Instagram remarketing with offers and new arrivals
- Optimised ad copy and product feeds
4. Performance & Mobile
- Image compression, faster loading, and structured page layout
- Improved mobile navigation and sticky cart feature
The Results (First 90 Days Post-Redesign)
| Metric | Result |
|---|---|
| Website Traffic | +110% |
| Organic Impressions (NZ) | +85% |
| Google Ads ROAS | 3.8x |
| Mobile Bounce Rate | –32% |
| Conversion Rate | +55% |