The business needed to establish an online presence that customers could discover, understand and trust.
Beyond creating the website, the challenge was to improve visibility for relevant product searches and address the questions customers ask before purchasing.
The strategy also needed to consider how product information could be discovered through AI-powered search experiences, not just conventional Google results.
The priorities were:
Design and launch a professional ecommerce website.
Establish strong technical SEO foundations.
Improve product and collection visibility.
Create content around customer search intent.
Strengthen the brand’s presence across traditional and AI search.
1. Ecommerce Website Design & Development
We designed and developed the online store from scratch, focusing on clear navigation, product presentation and a straightforward purchasing experience.
2. Technical SEO
We worked on the website’s SEO foundations, including page structure, metadata, internal links and crawling and indexing considerations.
3. Product & Collection Optimisation
We organised product information and collection content around relevant customer searches, improving how products were presented to visitors and search engines.
4. AI SEO & Search Intent
We developed content around the questions customers ask when researching wellness products.
This supported a broader search strategy addressing how people discover products through Google and AI-powered platforms.
5. Structured Data
We worked on relevant structured data and clearer product information to help search systems interpret the website’s content.
6. Ongoing Search Optimisation
We reviewed search performance and identified opportunities to strengthen keyword relevance, organic discovery and product visibility.
The website launch established the brand’s online store, while SEO and AI SEO work supported its longer-term search strategy.
+68%
Organic Search Clicks
+92%
Google Search Impressions
15
Page-One Keywords
+24%
Ecommerce Conversion Growth
+65%
AI Search Visibility Growth
24
AI Search Brand Mentions
12
Website Citations in AI Answers
+48%
AI Referral Traffic Growth
The AI SEO figures measure the brand’s discoverability across tracked searches involving ChatGPT, Google AI Overviews, Gemini, and Perplexity.
GlobalInfo delivered a new ecommerce website supported by technical SEO, product optimisation and an AI-focused content strategy.
The project connected the customer’s shopping experience with the information that search engines and AI discovery platforms need to understand the brand and its products.
Rather than treating website development and search optimisation as separate activities, we built a coordinated digital foundation designed to support product discovery and online growth.
The business gained a professional ecommerce presence with an ongoing strategy for improving visibility across traditional and emerging search channels.
Your customers aren’t relying on Google alone.
GlobalInfo helps ecommerce businesses build stronger websites, improve organic rankings and develop content strategies for the changing search landscape.