An established Australian flooring showroom wanted to strengthen its online presence and attract more local customers.
The business needed more than individual marketing campaigns. Its website, organic search and paid advertising had to support the same goal: connecting with potential customers and encouraging them to make contact.
The opportunity was to improve the customer journey across multiple digital channels.
We worked across the client’s website, search presence and advertising activity to bring its digital marketing together.
Website Redesign
We improved the website’s design, navigation, and content presentation, making it easier for visitors to explore the business and take the next step.
Search Engine Optimisation
We focused on relevant local searches, important landing pages and technical website improvements to support the business’s organic presence.
Social Media Advertising
We managed Facebook and Instagram advertising to reach relevant audiences, build interest and encourage enquiries beyond traditional search activity.
The business recorded a 42% increase in customer enquiries, alongside 65% growth in website traffic.
At the same time, the average cost per lead decreased by 28%.
Facebook and Instagram advertising recorded a Meta Ads cost per lead of A$12.80.
The results reflected stronger enquiry performance and improved advertising cost efficiency across the reported campaign activity.
The standout result? More customer enquiries while spending less, on average, per lead.
Facebook and Instagram advertising gave the business another way to connect with potential customers.
While search campaigns targeted existing demand, social advertising supported visibility among relevant audiences who might not yet have been actively searching.
Our work focused on audience targeting, advertising creative and campaign management to encourage customer interest and enquiries.
The website supported the customer experience.
SEO helped the business become discoverable through organic searches.
Google Ads targeted people actively searching for relevant products and services.
Social media advertising provided another route to reach potential customers and encourage interest.
Each channel served a different purpose, while contributing to the business’s wider marketing objectives.
The project brought together website redesign, SEO, Google Ads and paid social advertising to strengthen the business’s digital presence.
The reported performance included:
42% more customer enquiries
65% growth in website traffic
28% reduction in average cost per lead
A$12.80 Meta Ads cost per lead
By connecting these digital marketing channels, GlobalInfo supported the business’s efforts to attract potential customers and improve the efficiency of its lead generation activity.
From website development and SEO to Google Ads and social media advertising, GlobalInfo helps businesses connect their digital marketing around their commercial goals.