Case Study | Grounding Mat AU
Building Brand Trust from Scratch with SEO, Ads & Email—Resulting in 124% Traffic Growth
The Client
Grounding Mat AU is an Australian-based eCommerce business specialising in grounding (earthing) products to enhance health and well-being. Their product line includes grounding mats, sheets, and accessories that allow users to connect with the Earth’s natural energy indoors.
The Brief
We were brought on to launch the brand in Australia from the ground up. Our role included:
- Designing a clean, conversion-optimised Shopify website
- Creating a trustworthy and educational brand voice
- Driving qualified traffic through paid and organic channels
- Turning a niche concept into a relatable, sellable solution
- Educating a brand-new market in a simple, engaging way
The Challenges
Despite offering a high-quality product and having exclusive dealership rights in Australia, the brand faced:
- Low brand awareness in a niche, underdeveloped category
- A market unfamiliar with grounding or its benefits
- Decent traffic but poor conversion rates
- High cart abandonment
- No existing digital marketing strategy in place
They needed a full-service solution—from design to sales funnel—to get traction fast.
Our Approach
We focused on three key pillars: education, visibility, and trust.
1. Website & Conversion Optimisation
- Developed a mobile-first Shopify site with calm, credible branding
- Simplified product messaging to focus on benefits, not just features
- Added social proof, product certifications, and FAQs to build trust
- Streamlined the checkout to reduce drop-offs and increase completions
2. SEO & Content Marketing
- Wrote blog content around key searches like “What is grounding?” and “Benefits of grounding mats”
- Targeted SEO keywords: grounding mat Australia, earthing sheets, better sleep naturally
- Built a strong internal linking structure and content plan to grow organic visibility
3. Paid Advertising (Google & Meta)
- Launched Google Search & Shopping campaigns targeting high-intent keywords
- Created Facebook and Instagram ads focused on lifestyle benefits and user results
- Built a full retargeting funnel to re-engage warm audiences
4. Email Marketing Automation
- Developed a welcome series focused on education and first-time buyer confidence
- Implemented cart recovery and post-purchase email flows
- Used time-sensitive offers and value-based messaging to boost repeat sales
The Results (First 90 Days)
| Metric | Result |
|---|---|
| Online Sales Increase | 200% Increase |
| Website Traffic Growth | 124% Growth |
| Conversion Rate Increase | 38% Jump |
| Return on Ad Spend (ROAS) | 4.6x |
| Email Revenue Growth | 210% Lift |
| Social Follower Growth | 75% Increase |