Selling fragrances & beauty products means competing with established retailers and independent businesses offering similar products.
Shoppers can compare products, prices and offers within seconds.
For this business, the challenge was to attract relevant traffic while closely monitoring the cost of generating conversions.
Ecommerce brands need advertising that supports business objectives, not simply higher visitor numbers.
Google Ads provides opportunities to reach customers across different stages of their buying journey.
For this campaign, the performance opportunity was to generate more recorded conversion activity while improving the average reported cost per conversion.
Achieving both would indicate a more favourable balance between campaign volume and efficiency.
The Google Ads account recorded 107.20 conversions, up 25.63 from the previous period.
Clicks also increased to about 6,410.
At the same time, the reported cost per conversion fell by $2.41 to A$10.99.
Advertising spend was approximately $1.18K.
The most encouraging part? Reported conversion volume increased while the average reported cost per conversion decreased.
The campaign recorded more clicks and more conversions than the previous period.
But the important change was in efficiency.
While reported conversions increased, the cost associated with each reported conversion moved down.
That’s a positive result for an ecommerce campaign competing for customer attention.
Completed purchases and revenue would need to be reviewed separately to establish the full commercial return.
Your advertising should do more than bring visitors to your website.
Let’s explore how a smarter Google Ads strategy could help your business improve conversion performance and make more informed advertising decisions.