The automotive industry is competitive. When customers search for automotive and related services, multiple businesses are competing for their attention.
For this business, maintaining visibility in a crowded search environment was an important advertising priority.
The opportunity was clear: reach relevant search audiences, maintain a competitive presence and measure the activity generated through Google Ads.
Google Ads gave the business a way to compete for relevant searches and reach potential customers.
But appearing in search results is only part of the job.
The account needed to be assessed against the actions Google Ads recorded and the cost of generating them.
Campaign work to confirm with our team: The specific targeting, bidding, ad testing and optimisation changes made during the campaign.
The campaign generated 46,291 impressions.
Google Ads also recorded 946.73 conversions, with advertising spend of $7,614.80.
The average cost per click was $3.10.
Based on the reported campaign spend and total conversions, the calculated cost per reported conversion was $8.04.
The campaign recorded visibility and conversion activity at a measurable advertising cost.
Next, it matters to understand how many of those recorded conversions became genuine customer enquiries.
That’s the difference between knowing what Google Ads reports and knowing what the advertising is delivering for the business.
Your next growth opportunity could be hiding in your current campaigns. Let’s uncover what’s possible with a smarter Google Ads strategy.