Moving From Wix to Shopify
A redesigned online store with improved navigation, product organisation and a shopping experience better suited to a growing fragrance catalogue.
A Better Store. A More Focused Marketing Strategy.
SHOPIFY DEVELOPMENT · WEBSITE REDESIGN · SEO · GOOGLE ADS
Shopping for perfume online is different from buying something you can see or try in person. Customers rely on product descriptions, images and brand information to decide what to purchase.
The retailer offered a range of Arabic perfumes, fragrance oils and other fragrance products, but its Wix website needed a better structure to support the growing catalogue.
Customers needed an easier way to explore brands, compare products and complete their purchases.
The business also wanted stronger Google visibility and a more focused advertising strategy to attract people actively shopping for fragrances.
The goal was to move to Shopify, improve the shopping experience and bring more relevant customers to the store.
We brought together the website redesign, SEO and Google Ads to improve how customers find, explore and purchase fragrance products.
A redesigned online store with improved navigation, product organisation and a shopping experience better suited to a growing fragrance catalogue.
Clearer product pages, better category navigation and improved product presentation to help customers browse brands and find suitable fragrances.
SEO focused on fragrance-related searches, product and collection pages, metadata, internal linking and the website's technical foundations.
Search advertising focused on relevant perfume and fragrance searches, with campaign optimisation aimed at attracting potential buyers and controlling acquisition costs.
The redesign and marketing strategy aimed to improve the shopping experience, attract relevant traffic, and convert more visitors into customers.
The results highlight growth in website traffic and online sales following the store improvements and marketing activity.
The Shopify redesign focused on making the product catalogue easier to navigate, while clearer product information helped customers explore fragrances and decide what to buy.
SEO work focused on improving how customers find fragrance products through Google, while Google Ads targeted people actively searching for perfumes and related products.
Together, these activities were designed to attract relevant visitors, improve the shopping experience and make advertising more cost-efficient.
GlobalInfo helps eCommerce businesses improve their websites, attract customers through Google and turn more visits into sales.