Showcasing the Work
A clearer website experience that presents completed projects, explains construction services and makes it easier for potential clients to request a quote.
A Stronger Online Presence. More Opportunities to Win Projects.
Website Design · SEO · Local SEO · Google Ads · Social Media Marketing
For a construction company, winning new projects starts long before the first consultation. Potential customers research builders, compare completed projects and look for experience they can trust.
Maxwell Construction offered new builds, renovations, extensions and commercial fit-outs. The challenge was making these services easier to find online and helping prospective customers understand what the company could deliver.
The website needed to showcase its work more effectively, while SEO, Google Ads and social media marketing needed to reach people actively considering a building project.
The goal was straightforward: improve online visibility, attract more relevant enquiries and turn website visitors into potential clients.
We brought together website design, SEO, Google Ads and social media marketing to help Maxwell Construction showcase its projects, reach potential customers and generate enquiries.
A clearer website experience that presents completed projects, explains construction services and makes it easier for potential clients to request a quote.
SEO focused on relevant building, renovation and construction searches, supported by improved service pages and location-focused optimisation.
Targeted search campaigns designed to reach people actively researching new builds, home renovations, extensions and construction services.
Social media content and campaigns focused on showcasing construction projects, highlighting the company's experience and reaching prospective customers.
Website improvements, SEO and digital advertising worked together to increase online visibility, attract potential customers and improve lead-generation efficiency.
A 68% increase in website traffic and 54% growth in qualified enquiries show the improvement that the combined marketing strategy was designed to achieve.
Website improvements helped present Maxwell Construction’s services and projects more clearly, while SEO work focused on attracting people researching building and renovation services.
32 keywords ranking on Google’s first page, alongside a 27% reduction in Google Ads cost per lead.
Google Ads and social media marketing were designed to reach potential customers at different stages of their decision-making process, from exploring building ideas to requesting a quote.
GlobalInfo brings together website design, SEO, Google Ads and social media marketing to help businesses reach the right customers and generate more opportunities.