Clearer Product Discovery
An improved website experience that makes it easier for customers to explore flooring ranges, compare available options and contact the business.
A Melbourne-based retailer needed a digital presence that reflected its product range and made it easier for customers to discover, compare and enquire about flooring solutions.
GlobalInfo brought together website improvements, search optimisation and digital advertising to create a more connected customer journey—from the first online search to a showroom enquiry.
For a flooring retailer, the customer journey often starts long before someone walks into a showroom.
Customers research different flooring materials, compare finishes and search for local suppliers before making an enquiry.
The business needed a stronger online presence that reflected its product range and made it easier for potential customers to find relevant information.
The goal was to connect the website, search visibility and advertising campaigns so more local customers could discover the business and take the next step.
We brought together website improvements, search optimisation and targeted advertising to support the journey from online product research to customer enquiry.
An improved website experience that makes it easier for customers to explore flooring ranges, compare available options and contact the business.
Optimised flooring and location-specific content to improve relevance across Google searches and support discoverability through AI-powered search experiences.
Search advertising focused on reaching customers actively looking for flooring products and suppliers in the local market.
Facebook and Instagram advertising designed to showcase flooring options, reach prospective customers and generate enquiries.
Website improvements, search optimisation and paid advertising worked together to support local customer acquisition.
The combined marketing strategy increased customer enquiries by 42% while reducing the cost per lead by 28%.
These results show the business generated more enquiries at a lower acquisition cost.
Website traffic increased by 65%, bringing more potential customers into the buying journey.
Website improvements, SEO and AI SEO supported the retailer’s online presence, while paid campaigns helped connect product discovery with customer enquiries.
GlobalInfo connects website design, SEO, AI search optimisation and digital advertising to help businesses reach the right customers, generate enquiries and improve marketing performance.