Clearer Booking Paths
An improved website experience that makes it easier for prospective students to explore training programmes, find class information and book a trial.
More enquiries. Faster follow-ups. Less admin.
Connecting marketing and everyday operations for a Melbourne karate club.
WEBSITE · SEO · PAID MEDIA · CRM AUTOMATION
Running a karate club means much more than teaching. There are enquiries to answer, trial classes to arrange and members to keep informed.
LBKI Karate was reaching prospective students through its website, Google Ads and social media. Keeping the follow-up organised, however, required constant attention.
The goal was simple: make it easier for children, teenagers and adults to discover the club and book a trial, while cutting repetitive work for the team.
An improved website experience that makes it easier for prospective students to explore training programmes, find class information and book a trial.
SEO and AI search optimisation focused on improving LBKI Karate's discoverability through relevant Google searches and AI-generated search results.
Google Ads and social media campaigns designed to reach people interested in martial arts training and encourage genuine enquiries and trial bookings.
Automated enquiry management, booking confirmations, reminders and follow-ups to reduce manual work and support consistent member communication.
The integrated strategy delivered a 3.4× reported return from social media advertising, 75% social media growth and more than 50 new leads per term.
Website improvements and SEO strengthened the academy’s online presence, including visibility in AI-powered search results.
CRM automation also created a more organised process for capturing enquiries, managing bookings and following up with prospective students.
Together, these improvements connected online visibility, customer acquisition and day-to-day operations.
GlobalInfo connects websites, digital marketing and customer communication to help businesses attract opportunities and reduce repetitive work.