Set your Google Business Profile up correctly
If you travel to customers and they don’t visit your business address, Google says to remove the address from your profile and list your service areas instead. If customers visit your premises as well as receive services at their location, your business may be eligible to show its address and set a service area.
Google allows up to 20 service areas. They should reflect where you actually work, be as specific as possible and generally stay within about two hours’ drive of your business base. A service-area business can have one profile for the whole area it serves.
Treat this as a clear description for customers. Don’t add places you don’t serve just to make your profile look larger.
Build city pages that help people
A page for each city can be useful when it answers questions customers in that area might have. It should explain what you offer, whether you travel there and what someone can expect when they book.
Useful details could include:
- The services you provide in that area
- How customers can arrange a visit or request a quote
- Local projects you’ve completed, with permission to share them
- Practical information that differs by area, such as travel arrangements or service availability
- Links to relevant service pages and a clear next step
You don’t need to add a local landmark to every page or force the city name into every heading. Focus on details that genuinely help someone decide whether to contact you.
Avoid making a set of nearly identical pages by swapping only the suburb name. Google’s spam policies describe substantially similar pages targeting city searches and directing users to the same destination as potential doorway abuse. If a page has little information of its own, it may not be worth publishing.
Share examples of work from the area
When you complete a job in a city you want to reach, consider turning it into a short project example. Describe the customer’s need, the work you carried out and the result. Only share details, photos or testimonials that the customer has agreed to use.
You can also invite customers to leave honest feedback after a job. Let them write in their own words; don’t ask them to include a suburb or particular search phrase.
The aim is to show prospective customers what working with you is like—not to make a page look local by adding details that aren’t relevant.
Keep structured data accurate
Structured data can help describe information about your business, such as its hours and contact details. Make sure it matches what people can see on your website. It doesn’t create an office in another city or guarantee that a page will rank there.
There’s also little value in adding review markup to your own business reviews to try to show stars in Google results: Google says businesses aren’t eligible for that review feature when they control the reviews about themselves.
Measure results by location
A single average ranking can hide differences between cities. Track Maps visibility and website rankings separately, and compare results for each area you serve.
Then look at the enquiries that matter: calls, quote requests and booked jobs by location. This helps you decide where to improve a page, where demand is growing and which areas are bringing in worthwhile work.
The takeaway
You can serve multiple cities without opening an office in each one. Set your Google Business Profile up accurately, create location pages only where you have something useful to say, and share genuine examples of work from the areas you cover.
These steps can improve how clearly customers understand your service area, but they can’t guarantee rankings in every city. If you’d like help planning a realistic multi-city approach, talk to GlobalInfo about local SEO.
Set your Google Business Profile up correctly
If you travel to customers and they don’t visit your business address, Google says to remove the address from your profile and list your service areas instead. If customers visit your premises as well as receive services at their location, your business may be eligible to show its address and set a service area.
Google allows up to 20 service areas. They should reflect where you actually work, be as specific as possible and generally stay within about two hours’ drive of your business base. A service-area business can have one profile for the whole area it serves.
Treat this as a clear description for customers. Don’t add places you don’t serve just to make your profile look larger.
Build city pages that help people
A page for each city can be useful when it answers questions customers in that area might have. It should explain what you offer, whether you travel there and what someone can expect when they book.
Useful details could include:
- The services you provide in that area
- How customers can arrange a visit or request a quote
- Local projects you’ve completed, with permission to share them
- Practical information that differs by area, such as travel arrangements or service availability
- Links to relevant service pages and a clear next step
You don’t need to add a local landmark to every page or force the city name into every heading. Focus on details that genuinely help someone decide whether to contact you.
Avoid making a set of nearly identical pages by swapping only the suburb name. Google’s spam policies describe substantially similar pages targeting city searches and directing users to the same destination as potential doorway abuse. If a page has little information of its own, it may not be worth publishing.
Share examples of work from the area
When you complete a job in a city you want to reach, consider turning it into a short project example. Describe the customer’s need, the work you carried out and the result. Only share details, photos or testimonials that the customer has agreed to use.
You can also invite customers to leave honest feedback after a job. Let them write in their own words; don’t ask them to include a suburb or particular search phrase.
The aim is to show prospective customers what working with you is like—not to make a page look local by adding details that aren’t relevant.
Keep structured data accurate
Structured data can help describe information about your business, such as its hours and contact details. Make sure it matches what people can see on your website. It doesn’t create an office in another city or guarantee that a page will rank there.
There’s also little value in adding review markup to your own business reviews to try to show stars in Google results: Google says businesses aren’t eligible for that review feature when they control the reviews about themselves.
Measure results by location
A single average ranking can hide differences between cities. Track Maps visibility and website rankings separately, and compare results for each area you serve.
Then look at the enquiries that matter: calls, quote requests and booked jobs by location. This helps you decide where to improve a page, where demand is growing and which areas are bringing in worthwhile work.
The takeaway
You can serve multiple cities without opening an office in each one. Set your Google Business Profile up accurately, create location pages only where you have something useful to say, and share genuine examples of work from the areas you cover.
These steps can improve how clearly customers understand your service area, but they can’t guarantee rankings in every city. If you’d like help planning a realistic multi-city approach, talk to GlobalInfo about local SEO.
Source: https://developers.google.com/search/docs/appearance/structured-data/local-business
