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Digital Marketing Basics: Fueling Your Business Growth

Part of the ‘Digital Leadership Lab’ Series

Event Location

Caroline Springs Library & Learning Hub
193-201 Caroline Springs Boulevard
Caroline Springs, VIC 3023

Event Time

Wednesday25 June 2025
6:10 PM - 7:40 PM

Are you a small business owner, marketing manager, or startup founder ready to unlock the power of online growth?

In today’s competitive landscape, a strong digital presence isn’t just an option—it’s essential for success. Join us for the inaugural session of the ‘Digital Leadership Lab’ series, designed to equip you with the fundamental knowledge and reach your ideal customers quickly with the actionable strategies to build and ignite your online presence.
Led by an expert with two decades of Digital Marketing experience and an MBA, this session will cut through the jargon and provide clear, practical insights you can implement immediately to drive your business forward.
 
 

What You Will Learn:

  • Your Digital Growth Compass: Understand how digital marketing strategies directly align with your business goals, leading to tangible growth.
  • Website as Your 24/7 Sales Hub: Discover the essential elements of an effective business website that attracts visitors and converts them into customers.
  • Getting Discovered: SEO & Local Visibility: Demystify how search engines work and master Google Business Profile to ensure local customers find your business.
  • Connecting & Engaging: Social Media for Business: Learn how to strategically choose platforms, craft your brand voice, and create content that resonates with your audience.
  • Accelerating Growth: Paid Marketing Fundamentals: Get a clear overview of when and how to leverage paid advertising (Google Ads, Social Media Ads) to reach your ideal customers quickly.

Key Takeaways:

 
  • A clear understanding of the core digital marketing channels and their role in your business growth.
  • Actionable tips for optimising your website’s effectiveness and user experience.
  • Strategies to enhance your local search visibility and manage your online reputation with Google Business Profile.
  • Insights into building an engaging social media presence.
  • A foundational grasp of paid advertising to accelerate your reach and impact.
  • A personalised “Digital Kickstart” plan to implement immediate changes in your business.

Who Should Attend:

 
This session is perfect for:
  • Small Business Owners looking to establish or refine their digital marketing efforts.
  • Marketing Managers seeking to strengthen foundational knowledge and integrate strategies.
  • Startup Founders ready to build a strong, growth-oriented online presence from day one.

 

You don’t need to be a digital marketing expert, but a basic understanding of your business’s online needs will help you get the most out of this practical session.